Not Important but Urgent
The significance of an activity falling in this category depends on the individual. For example, a 3-day super sale might not be important for some because the items on sale are things that they dont necessarily need at present. (They might take advantage of the sale even when they think its not important because they just felt the urgency that this is a rare occasion and this might never happen again.) Whereas someone who always wants to buy a Harry Potter book but cannot previously afford one may treat a book sale as both important and urgent.
One thing you can do to determine its significance is to analyze the negative effects that may occur as a result of not doing it. If you consider the consequences too immaterial upon nonperformance of the task, then just dont do it at all.
Not Urgent but Important
You might often put off tasks in this category, but these are the ones that require your attention more. These involve planning, organizing, and implementing your objectives.
The real danger in delaying these activities lies on the possibility that you may engage in more unimportant tasks that you see as more urgent. This would therefore eat up a lot more of your time. For example, instead of planning on how to increase your sales or minimize your expenses, you tend to put most of your time in entertaining customers (which, by the way, can be done by other people). Or worse, you may procrastinate (more of this in a later chapter) until you realize that youve not been doing any activity under this category for a long time now.
